*Read about Giorgio Armani's story and how he solidified a BILLION-DOLLAR brand* (via WSJ)
Armani won't say exactly what he was taking, only that the substance poisoned his liver. Why he was taking it, however, is clear: The house Armani has built is a reflection of himself—the trim, toned, tanned and T-shirted figure that is synonymous with the brand—and he wants to secure a long life for both.