"When we started to think about the marketing campaign behind 'The Game,' it made sense to give the biggest scripted launch on our the biggest overall platform on our network, which is the 'BET Awards. We started with a teaser spot with the cast of 'The Game' during the 'BET Awards' and then began to leverage every major program to deliver the message about the return of 'The Game' -- from 'Black Girls Rock!' to the 'Soul Train Awards."Berman [she] continued,
"In addition to that, we did the traditional off-channel tactics such as billboards, bus buys and radio spots. We also did a fantastic job of leveraging the show's fan base on social media sites."